Most small businesses have been utilizing loyalty punch cards for their business for decades; the problem with the old way of doing this, the customer loses the card or never have it with them when they need it. I can not even remember a time when I actually ended punch cards for loyalty program I have ever had in my wallet before I lost the card.
There are some shortcomings with the old loyalty card. Companies that have been distributing these cards have no way of knowing how many they have delivered, how often loyal their customers are coming in, no way to remarketing to themselves and no way to track redemptions when the customer came to to buy back.
Now comes the latest technology of SMS marketing world, the advent of loyalty kiosks, these kiosks part of cloud based sas platform that completely changes the game for small local business owner. With this latest technology businesses can now set the table or I pad on sale in the business, so when customers pay, they can enter the business loyalty program by entering their mobile number at the kiosk. Now every time they come in they can get real punch by typing the number into the kiosk again so as to achieve the other team towards their reward.
This eliminates the need to keep track of loyalty for small business client but more importantly for the local business owner is the fact that they can now build a database of loyal customers. The fact of the matter is that 55 to 70% of small businesses profit is generated from 20% of the companies loyal customers.
Now with this database business owner can now use SMS platform in connection with loyalty kiosk software to send out promotions, offers and offers the most loyal customers. By getting customers to come in for just 1 or 2 additional visits will add significantly to their bottom lines.
Most of the benefits associated with loyalty kiosk software has the ability to monitor various measurements of the behavior of their customers so that the company can actually create reports that will help them determine which promotions are working and which comes in and redeem their offers.
Also, with the majority of these platforms, companies can now send out mobile coupons to their customers and mobile coupons are redeemed at 10X faster than traditional coupons.