The emergence of Globalize trade, increased foreign investment and cross-border transactions have put many small businesses under pressure to find new ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.
The quest for cheap marketing alternatives, keep these small businesses to use traditional marketing tools such as newspaper, magazines, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet presentation and not enough to take advantage of the opportunities it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.
For most small business entrepreneurs, marketing or promoting their products or services over the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimizing the disadvantages that it shows. In fact, it can prove to be a marketing strategy that generates the highest return on investment.
Cost Effective and Enduring Marketing Strategies
The Internet has become the information superhighway for the buying public. Most people prefer the hassle free transactions that Internet shopping can offer. Therefore, the Internet has become the most powerful selling tool. Internet Promotion offers cost effective ways for small businesses to increase product or service distribution network. For example, the use of portals can help create new marketing channels and logistics, or provide better or faster product access for customers.
Compared to other types of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call center. It shows a fast and cost effective option for penetrating new markets.
With millions of person using the Internet to search for products and services, small businesses can get other markets at a fraction of the cost of traditional marketing methods.
Websites act as virtual storefronts, allowing businesses to stay open 24/7. Internet Promotion gives a business greater visibility, thereby creating more opportunities for increasing its customers at relatively low cost. Never before has it been easier for an upstart business to be able to reach out to literally millions of potential customers and making his success, without the need for costly infrastructure and overwhelming marketing costs. Thanks to the Internet, new businesses can become popular almost overnight.
Low Cost, Instant Communication
Submit Business Communications enables instant, whether the customer or business affiliate is across the street or around the world. It makes it easier for customers to stay connected and easily facilitate repeat purchases. An effective online strategy can therefore turn a small web business into a virtual cost saver and income-generating machine. The result is that small business can gain significant competitive advantage in a given market.
Many online businesses have resorted to the use of ezines, blogs, pop-up ads and other online marketing tools to let customers know about new products or services and provide information relevant to the respective industry. The benefits of this strategy are two times. Marketers can effectively increase brand awareness for relatively new products while strengthening customer relationships, with shorter time frames.
Internet Promotion also provides the advantage of being sustained. But participation in the trade fair or conference loses sales impact, once it is over, and in a newspaper or business magazine may quickly lose its sales generating value within two days or as soon as the next issue comes out; Internet Promotion is often timeless. Apart from the dates and sometimes prices, much of your website content is valid years after.
Real Time Statistics For measuring the success of the campaign
One of the important advantages of Internet Promotion is that its success is measurable. Marketers can use tools that provide real time statistics, on unique visitors, repeat visitors, click-through rate (CTR) on advertisements, thereby allowing them to evaluate the effectiveness of a particular campaign. This enables marketers to determine what works for their particular market and to make timely changes in their marketing strategies.
Another important advantage of Internet Promotion is that it saves time since it generally does away with counseling on product usage and benefits, service information and sales administration. Visitors can access “frequently asked questions” to help themselves, and can buy online, without the involvement of staff. This saves time and money. So, whether 10 or 10,000 visitors visit the site, the increased cost is marginal while the savings can be tremendous.
But like any business approach, Internet Promotion is not without its risks and weaknesses.
Difficulties in attracting customers
Small businesses may not have the resources to pay for paid directory inclusion, pay per click inclusions and often have to relying solely on search engine optimization or word of mouth to drive traffic to their site. With millions of businesses selling the same products and services, competing with more established businesses can be frustrating and expensive task for small businesses.
On the other hand, larger companies can offer promotions, pay for directory inclusions, implement pay per click campaigns and employ the “who’s who” in internet marketing to develop campaigns that generate traffic and leads.
Difficulties Evaluation legitimacy of business
Another notable disadvantage of doing promoting businesses online is that it can be difficult for the businesspersons and consumers to thoroughly evaluate the legitimacy of business. Small businesses are particularly vulnerable to thieves using stolen credit cards and stolen information to do online business.
With Internet credit card and identity fraud on the rise, small businesses are forced to finance costly security measures to reduce their vulnerability to fraudulent transactions.
Salespersons and customers are isolated
Another disadvantage of promotion via the Internet is customers and businesspersons are isolated. There is little personal contact between customer and salesperson before and after the sale is closed. Thus, the prospect for repeat sales can thus be reduced. Entrepreneurs are therefore compelled to adopt marketing strategies to drive online users back to their site.
From all indications, it appears that the advantages of Internet promotion, far above disadvantages. With adequate knowledge, entrepreneur can benefit significantly from Internet promotion, especially small business owners.
More and more, the growth and outreach of the Internet, the ease and accessibility for customers is becoming inevitable. Small business would therefore be well advised to start web advertising function in order to improve their competitiveness online.
Source by Carla Lendor