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Telephony business can be a complicated matter. Whether you are a multi national company or a sole trader, phone system (mobile or landline) needs to be tailored to your needs so that you can maximize the business potential and that customers can have the best possible user experience when they contact you. To achieve this is no mean feat, but fortunately there are many advanced new development in the telecommunications industry that make this more favor now than it ever was in the past.
One such development is the ability to create a virtual landline numbers that transfer benefits directly to your mobile. This has been a godsend for many sole traders or small businesses. Take this scenario:
Sean runs a small electrical business in Birmingham. He is often on the road and has a small team of admin staff working for him and he also outsources electrical contractors in different parts of the West Midlands. When Sean gets a call on his landline business from a potential customer call is transferred directly to his mobile phone so that he can answer the call. If Sean is at work and he knows he can not answer the call, he can arrange for the transfer back to landlines where hopefully someone admin his team will pick up. This way Sean did not miss any important business calls.
Sean is also looking to grow his business, but he can not afford to set up different offices. Instead he arranges to have a real local landline number set up as a pass through to his mobile phone. For example, one of the electrical contactors his is based in Kidderminster so Sean arranges for a virtual local landlines for Kidderminster to install. Through ads that speak in the local Kidderminster area Sean can take calls from customers local to this area of his mobile phone, and to Kidderminster-based electrical contractor him to go and see them. By doing this, the customer feels they are dealing with someone local and Sean can increase business footprint across the West Midlands without having to move or set up new offices. Sean can grow his business and create the perception of a larger company simply by obtaining actual land line numbers.
One of the trends that allow this to occur is called CLI mask. CLI stands for Caller Line Identification and mask is a way of hiding your number or show the site number. For example, a company that is based just outside London, let’s say read, might want to target customers based in London. By hiding their number a London number, customers will think they are in contact with the London-based company. This will possibly raise the profile of the company by customers and promote business in more prestigious light.
Similarly, as in the example described above, CLI mask can be used to display local number for customers when in fact you are based elsewhere. It is well documented that customers are more likely to pick up the phone when they see that it is a local number that is calling. In addition, customers prefer also to call business landline rather than a mobile phone because it creates the impression that the company is stable and well established and that they are not dealing with fly-by-night operation.
Here is a list of the features and benefits of landline to mobile phones and CLI mask
1. Transport landline calls to mobile means you can pick up any important business calls and do not miss any revenue potential.
2. You can respond to customer needs wherever you are or whatever you might be doing.
3. You can arrange for your existing landline number to be transferred to your mobile.
4. Flexibility transfer calls back to colleagues when you are not in a position to answer.
5. You can organize virtual landline to be transferred to the mobile phone based on a different geographical area you want to target.
6. Customers like buzz landline because it creates the impression that you are a stable company and they also want to alarm local number
7. Customers are more likely to take a call when it comes from a local number.
8. You can advertise your business in different areas without having to set up new offices
9. You can create the impression that you are a larger company with a prestigious location.
The landline to mobile and CLI mask technology is changing the face of telephony for businesses throughout the UK and, with a few strategic thinking, it can be used to grow small businesses in ways that historically would have never been possible . This can only be good.
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Source by Claire Cameron